‘Tis the season for reflection and giving thanks, so here are three things in the investment world we are thankful for:
In the midst of our holiday travel this past weekend, we happened to tune in to some financial talk radio station, and this commercial came on - an ad for something that provided outsourced small business accounting. It was a pretty classic ad format that tries to induce a fear response:
Sound familiar? Well, this one went on to add “whatever you do, don’t try to do it yourself.”
In response, and in the spirit of Thanksgiving, let us be the first to say: get stuffed, radio commercial man. Of course you can do it yourself. In fact, we’re willing to make a blanket statement that if something is being advertised - especially on the radio - you either don’t need it or absolutely can do it yourself.
Think about it: the only things that get advertised are things that you never really need. Which is why companies advertise in the first place. Cases in point:
So-called “professional services” are the same way. You don’t need a lawyer after an accident. You don’t need an accountant to do your taxes. You don’t need a financial advisor to investment your money. You can do all that stuff yourself, which is why every public transit bus in every major city is plastered with ads for professional services.
Now, there are definitely situations where the expertise offered by a professional can be indispensable; we’re not saying you don’t ever need to seek out a lawyer or accountant or advisor. The point is that a lot of the time, there’s no inherent barrier to entry for a knowledge-based field in the digital age, so the idea of “Whatever you do, don’t try to do it yourself” is patently absurd.
Trying to do it yourself it is probably the best thing that you can do. At the very least you’ll gain some knowledge that could be useful in the future, and you’ll be more informed with a better understanding of what exactly you do or do not need help with from a professional...not to mention better able to evaluate whether said professional is doing a decent job or not. For our part, we’d love it if there was greater financial literacy across the board, so if that’s on your New Year’s Resolutions list, go for it!
What we offer, at its core, is expertise in a fundamentally important aspect of life in today’s society (like it or not) for those without the time or inclination to do it themselves. Sure, you can do it yourself, but there are a number of reasons why you might not want to. Like our tagline says - we’re offering our expertise for your peace of mind. So to all of you who have already trusted us to be a part of your financial journey: thank you. And for everyone else, we believe in you, you can do the thing!
But we’re here if you need a little help.
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